New Platforms
01
Nat Geo Instagram
Built the National Geographic main Instagram account into the largest brand account on Instagram. From 80M followers to 225M. We were the first brand account to surpass the 100 and 200 million follower mark. Developed the paid strategy to sell $15M annually against the account.
02
Nat Geo TikTok Launch
Pitched and launched National Geographic's first TikTok account. Ran a team that built it into a top 10 most-followed media TikTok account in the world in its first year.
03
Nat Geo In The Field
Started an account for National Geographic photographers to post in real-time while on assignment. This allowed for off-the-cuff storytelling during assignments that often lasted months or years.
04
Fuck Jerry
Develop the outbound sales strategy for FJerry Media. Worked as a consultant across their portfolio including accounts @dudewithsign, @beigecardigan, and of course @fuckjerry. Secured deals with Hilton, Subway, and Airbnb.
05
Mo News
Worked with Mo News as a consultant to conduct a social audit and develop a long-term path for audience and revenue growth.