Social Strategy Senior Leader
Catalyst for Innovation
Pushing Visual Storytelling Forward
AREAS OF EXPERTISE
Creative director specializing in visual storytelling, marketing, social,
and leadership at the intersection of emerging tech and content creation.
Developing future-proof social content strategies and building teams to execute them.
Leading social executions that leverage emerging technology to break through the noise.
Building sponsored and branded partnerships to leverage audiences to create revenue.
Josh Raab is a digital strategist, specializing in emerging technologies and applying them to social platforms and visual storytelling.
Most recently he was Director of Social and Digital Platforms at National Geographic, where he managed teams that oversaw 40 accounts with 325M+ followers, including @NatGeo, the largest brand on Instagram.
tldr; he brings stories that matter, to as many people as possible, often in brand new ways.
He led the creation of 20 AR filters, pitched and launched National Geographic's TikTok, and oversaw hundreds of sponsored campaigns creating $15M of annual revenue.
Previously he was Senior Multimedia Editor at TIME and a professor at the International Center of Photography. When not working he can be found riding his bike - hopefully somewhere spectacular.
IN THE PRESS
Let’s Talk About Using Social Media to Educate
‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
Prince Harry's Instagram takeover barks up the right tree