Josh Raab

Social Strategy Senior Leader
Catalyst for Innovation
Pushing Visual Storytelling Forward

AREAS OF EXPERTISE

Creative director specializing in visual storytelling, marketing, social,

and leadership at the intersection of emerging tech and content creation.

Social Strategy

Developing future-proof social content strategies and building teams to execute them.

Innovative Storytelling

Leading social executions that leverage emerging technology to break through the noise.

Sponsored Partnerships

Building sponsored and branded partnerships to leverage audiences to create revenue.

 

PROJECTS

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Innovative Storytelling

AR Filters: Everest, Mars, & Dinos

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New Platforms

@NatGeo TikTok Launch

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Emerging Technology

The Drone Age

 

BIO

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Josh Raab is a digital strategist, specializing in emerging technologies and applying them to social platforms and visual storytelling.

 

Most recently he was Director of Social and Digital Platforms at National Geographic, where he managed teams that oversaw 40 accounts with 325M+ followers, including @NatGeo, the largest brand on Instagram.

tldr; he brings stories that matter, to as many people as possible, often in brand new ways.

He led the creation of 20 AR filters, pitched and launched National Geographic's TikTok, and oversaw hundreds of sponsored campaigns creating $15M of annual revenue.

Previously he was Senior Multimedia Editor at TIME and a professor at the International Center of Photography. When not working he can be found riding his bike - hopefully somewhere spectacular.

WHERE I'VE
WORKED

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IN THE PRESS

Let’s Talk About Using Social Media to Educate

‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed

Prince Harry's Instagram takeover barks up the right tree

CONTACT

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Follow me:

  • Linkedin
  • Instagram

617.529.2308

josh@raabjosh.com